2012) is an independent film distributor that has helped bring indie film and filmmakers into the mainstream while also building a popular company brand. He’s super engaged. This item will be shipped through the Global Shipping Program and includes international tracking. Elijah: That was his idea. Alix: That would have been fucking sick. But I mean there’s certain movies that aren’t my favorites but I can definitely walk away talking about them. When you guys started the brand, did you ever see yourself getting to a point of making movie merch? But luckily we’re all kind of like crazy and we all work pretty hard and we have a really good crew that manages to keep going. She’ll report back and forth and be like, we like this, Robert doesn’t like this, let’s maybe try this. Yeah we make merch, and I think merch is cool as fuck. I loved that movie a lot. The OG. The name stems from their initial desire to be sculptors, but since its launch, OC has quickly developed a reputation for tees notorious for trippy, macabre imagery and text that stems from their shared Grateful Dead fandom, and unique dye jobs that give each shirt a fresh DIY feel. The stealie stands tall in the desert night sky. There’s still time for [Uncut] Gems. So I put out all my feelers and I even got connected with someone at A24 but she wasn’t necessarily the person we needed and that kind of fell through. We like it when we make something and then someone has like a really sick suggestion and isn’t just like, oh it’s perfect. Jonah strikes me as a fan of you guys too. Like probably the most engaged that any popular musician is with the direct line to merchandise. Do you even want it to be referred to as “merch” or would you rather it be seen as a “collaboration?” I would be stoked to do merch for all kinds of movies, all genres, really. Then the other way is, “We really fuck with what you’re doing. Alix: 100 percent, 100 fucking percent. Elijah: He’s a historian. He chased it the hardest for sure. Press J to jump to the feed. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Like “big shirt” is his idea straight up. I have a few friends that are like in the movie industry. The PayPal Credit account is issued by Synchrony Bank. Select PayPal Credit at checkout to have the option to pay over time. We will take a risk, we’ll put out a shirt for a movie that’s not even out yet. So how did the relationship with A24 begin? 100 percent an equal collaboration. So at the end of the day, like we never want to make something for the movie that wouldn’t be fitting. Something went wrong. And how are you absorbing everything? But I was just like, we have to do whatever we can in our power to like get ahold of A24 to do a t-shirt for this movie. Elijah: I’m pretty sure he’s familiar. A24 × Online Ceramics x A24 Uncut Gems Size: US M / EU 48-50 / 2 Color: White Condition: New Alix: It doesn’t really matter. The way he makes his movies are so particular to those eras that—so on the last Lighthouse shirt, on the corner at the bottom, that’s the Lighthouse that’s this like ’60s kind of Art Nouveau font that we used. What’s your guys’ favorite A24 piece that you’ve made thus far? That’s huge. The photo face thing was his idea. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. For additional information, see the Global Shipping Program. Like, I wear it. Alix: Kind of. (In addition to turning what they’ll tell me is a lifelong obsession with film into making official movie merch, they’ve also translated their Grateful Dead fandom into a gig touring with Dead & Company, designing and selling gear for them as well.) A24 puts out a lot of movies every year. (apologies for making this it’s own post, i couldn’t find this month’s B/S/T thread). As A24 develops an increasingly rabid fanbase off of quality consistency alone, Online Ceramics has enjoyed a parallel trajectory as their tees find placements in stores like Union and Dover Street Market—and when those trajectories intertwine, must-have merch for every stylish film-nerd is born. So I was like eventually, one of my personal goals is to make that an aspect of the brand. After months of email-tag, Alix and Elijah finally have some free time to hop on the phone with Complex—from a parking lot in Virginia, no less, hours before they’ll do another one of their lo-fi parking lot pop-ups. That’s so rare in the music industry. Elijah: The whole genesis of our brand was making merch really. This amount is subject to change until you make payment. We want to do an official thing where it says your name on the shirt and it says our name on the shirt and it’s like bringing each other up.” I mean, we have a special woven label that goes in with anything that’s A24, so I see it as a partnership collaboration style. I just think he’s kind of like down with what we’re doing. The item you've selected was not added to your cart. We still hadn’t seen Hereditary but we just knew we had such a gut feeling about it. Alix Ross and Elijah Funk are hard guys to pin down, not that you can blame them. Alix: And since then, the relationship has just been like, they’ve given us opportunities to do other movies. Like I’m going to do everything in my power to like at least attempt to do movie merch. And at first they were like, “Ooh, we don’t know if Robert’s going to like this.” And then they’re like, well actually it flies. Alix: Yeah, he’s so particular even, so his films are just historically so accurate down to every last bit. They’re twisted movies for sure and they are maybe horrific in some sense, but I don’t think they would be technically considered a horror movie by like a film student.
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