Even though the ad claims to be logo-free, it does use the Doritos triangle shape at the same angle it is found on packets. The PepsiCo ()-owned company has a new campaign for its popular snack, Doritos.It features an ad without a key feature: The logo. Look it up. #HappyHalloween Doritos boasted a new commercial Post Malone during the 2020 Grammys. "The following is a paid message for a chip so iconic we don't need to name it, cause this is an ad with no logos, no jingles, no gimmicks, just those red and blue bags with the stuff you love in it," the commercial begins, showing a young woman choosing a plain blue snack packet from a convenience store shelf. The brand hopes the tagline and philosophy of 'Another Level' will ring through with future marketing, while removing its logos with an anti-ad campaign is a demonstration of 'Another Level' of advertising to launch the campaign. Get this delivered to your inbox, and more info about our products and services. The Latest news for the marketing & media industries. The ad does feature a lot of triangles — a road sign, pyramid, chicken coop — as well as the familiar orange dust and head tilt to get the last crumbs. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. What’s going on: The advertisement showed Post Malone turn into a new person named Post Limon, who “looks and sounds just like Post Malone but with a Flamin’ Hot Limón twist,” according to a release emailed to the Deseret News. © 2020 CNBC LLC. Generation Z, aged between around 8 and 22 years-old, are more familiar with ad-free experiences such as Netflix, so brands are having to find new ways to appeal to them. No? Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. The brand stated it will have other themes of 'Another Level' in the future. Anyone else dress up as Doritos? Toward the end of the ad is a shot of a billboard with the words "Logo Goes Here" superimposed on to the familiar three-sided shape. Providing great companies with the recognition they deserve. DORITOS® For the BOLD. The campaign consists of a YouTube ad showing various triangle shapes, Doritos bags with the logo blurred out, and a big OOH sign with ‘Logo Goes Here’ on the side of a building. Of their commercials, 69% are considered funny and 23% light hearted. Search 2,345 jobs in marketing, advertising, creative and media. As of today (26 August), Doritos will remove its logo from its advertising and social content and instead build the brand with its iconic triangle design and the words ‘Logo Goes Here’. A Doritos Flamin' Hot Nacho bag explodes into a Doritos Flamin' Hot Limón bag when a green lemon hits the bag. But the de-branding is an effort to reach a generation that is not a fan of ads, according to Rachel Ferninando, senior vice-president of marketing at Frito-Lay.
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